Adaora Mbelu

Brand Developer

Adaora Mbelu is a Bright Light, Dreamterpreter, and Purpose Driver. She is also the
author of “This Thing Called Purpose”, a book that helps people understand the true
essence of living with and through purpose. As a brand developer, she has worked on
projects with several multinational companies, SME’s, and individuals over the past few

Prior to brand development, she worked as content manager on the UNWTO
Conference, Nigeria Centenary Awards, and International Conference On Peace &
Security. She was also the project manager for Freemantle Licensed TV Shows,
Nigerian Idol and Nigeria’s Got Talent, where she managed the business, brand, and
production of the shows. She has worked in the sports industry as Corporate
Communications Manager for OSMI during the 2010 World Cup managing all
communications on the broadcast rights for Nigeria. Prior to moving to Nigeria, she was
a Credit Analyst at Citigroup, where she received awards for organizational efficiency
and team spirit. In 2017, she was mentioned in Entrepreneur Magazine’s “11 Africans
that are changing the business landscape in Africa.” She was also Nominated in the
“Entrepreneur Of The Year” and “Prize For Media Enterprise” Categories of the Future
Awards Africa. Adaora has been featured among Nigeria’s Under 40 CEO’s, and Top 30
Under 30.


Aside from her academic and professional work, She has a super-passion for
community development. She is a founder at Socially Africa (@sociallyafrica), a
foundation that gives back to the community through several initiatives. One of her
philosophies is the importance of living a purpose driven life, and using as many of her
gifts as possible. As a result, She finds several mediums to express her purpose.